Hi everyone! I’m back with another interview in the Creative Business Diaries series. Today’s interviewee is Meredith Norwood, the owner of Farawild, offering travel gear for modern nomads and frequent fliers.

1. What do you create?

Travel gear for eco-conscious female travelers.

2. Why do you create?

Because travel can be disorganized, and I’m always looking for a better way to travel that is efficient, beautiful, and mindful of the environment.

3. When did you start creating?

At the beginning of 2017.

4. What advice would you give to someone who wants to share their creations/start a business but doesn’t know where to start/is afraid of reactions?

If you never start, when will you do it? Think about a long time from now, when you never actually set out to do create it, how would you feel then? Now is the best time ever to start!

5. Favorite social media to promote/to find inspiration and what tips do you have to succeed on that network (if any)?

I personally love Instagram for inspiration. There are so many beautiful images to see every day, all the time! Pinterest is great for keeping notes of inspiring images, and finding great information as well. I think for all social networks, be sure to stay true to yourself. Find what it is that you are personally inspired by, and post about that, and try not to post what you see other people doing, just because they are. The best thing for you to do for success is to post what resonates with you. That’s the only way you’ll pull in the most relevant audience.

6. Who inspires you and why?

Other travelers, those who have been doing it for a long time. They’ve built up their lives into this lifestyle that seems like a dream. It’s really what I was always inspired to do as a kid, and I kept getting caught up in doing what I thought was expected of me instead of following what inspired me most. Do what you’re most inspired by!

7. What are some of the disadvantages of the business you are in and how do you beat them?

Being my own boss is a challenge just like working for a boss is a challenge. I have to keep myself in check, and I’m always working on better ways to keep track of my goals and tasks that must be done! It’s hard to keep these goals up when you have travel days that can sometimes take more than 24 hours. You’ll end up playing catch up a lot if you’re always traveling too much. Slow travel, for me, helps me do both things I love. Working toward my goals, and seeing the world and new places.

8. Was there a moment when you wanted to quit? Why?

YES! When it comes to money troubles, or when someone turned down my proposal. I thought I was a failure, but the truth is if you keep going something else will work out. It always does.

9. How has your business evolved since you started it? Did it go in the direction you were expecting?

I started out with simpler goals. I wanted to follow an example others had set. I also didn’t arrive at being an ethical shop until later. I wanted to just make a business that could make money for me to be able to travel. But my entire career while working for other people I had wished they would operate in a more eco-friendly and ethical manner, so then why would I follow and continue the bad things I saw happening within my industry when now is my chance to create something that actually does some good.

10. What makes you mad about the creators’ community and how would you change that?

I don’t think anything makes me mad about it!

Random 5:

1. Chocolate or Pancakes? Chocolate
2. Sweet or Salty? Sweet
3. Wine or Beer? Wine
4. Swimming or Skiing? SWIMMING!
5. Harry Potter or The Lord of the Rings? Harry Potter!

Check out Farawild on the official website, on Instagram, or Facebook.

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